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East fork pottery7/14/2023 ![]() What was the first chapter for East Fork Pottery for you? And what chapter would you say the company is currently in?Ĭhapter One at East Fork starts in 2009, when Alex bought a parcel of land in the back of a dark holler, in Madison County, NC. Both might require a bit more TLC, but I promise you, it's worth it.Įvery story has a beginning, middle and end. I encourage you to take five minutes to think of your own values. Their values - compassion, accountability, equity, sincerity and adaptive tenacity - are listed directly on the website, along with the smiling faces of every employee some of who you will meet in this interview. Values are a lifestyle and the right ones require effort, time, and money.Įast Fork Pottery is actively working to incorporate greater equity into the lives of the 90+ incredible humans who make up the company. They don't just make an appearance for birthdays or anniversaries. Values are not something you save for a special occasion. And this, I believe, is what East Fork intended.īut the lifestyle lesson extends much further than tableware.įrom my very first interaction with Connie and other East Fork team members, the collective commitment to living the company's values was immediate. There was no better reason to use my favorite pieces other than it was a Tuesday. A higher standard for quality and experiences became the norm. Soon, the pottery and earthenware I owned was a part of my everyday. ![]() If we are going to eat, we are going to EAT! Then, as I cautiously expanded social circles to include an afternoon meal with friends, I would rush to use my best bowls, plates and napkins. Since the company began in 2009, the gorgeous ceramics have been the prized serving dishes at dinner parties, the top of many birthday wish lists and wedding registries, and a daily flash of color on my instagram feed.įor a long time, East Fork Pottery was special occasion serveware to me. But after this year, I realize how wrong I was about that.ĭuring quarantine, dinner for one was elevated by a fancy plate a slice of tomato or hunk of cheese celebrated by the dish it adorned. Take-out tasted infinitely better changed out of its plastic container and into a beautiful bowl.
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